Holo Concept EMU has limitless application possibilities in the retail industry, but not only there. Let’s imagine an acoustic concert of a musician on the storefront of a clothing company dedicated to that brand’s customers. This unique avatar looks lifelike and sings to the customers. Everyone records and shares it with each other. Action and reaction. That’s exactly what we aim for: to amplify emotions and consumer experiences in the retail space.
Halo Concept EMU has unlimited application possibilities not only in the retail industry.
Imagine a clothing shop display where we can see holograms presenting the newest collection of a brand of life-like models. Customer experience is just unbelievable. Models not only present the newest collection but also the whole ready outfit together with accessories.
Imagine a sports shop which due to limited commercial space is not able to put on display all sports shoes. By using holograms all shoes that the shop has in offer are available for clients in our virtual hologram.
Imagine a sports shop that, due to limited commercial space, is not able to display all its sports shoes. However, by utilising holograms, all the shoes available in the shop’s inventory are accessible to customers through our virtual hologram. The shoe animations are meticulously crafted to make every product detail, such as texture, colour, and material, appear highly realistic. Customers also receive information about the purpose and technologies used. By scanning a QR code, we are able to purchase the selected product withdelivery to the specified address.
Holo Concept EMU is an advanced technology consisting of highly durable components, for which the customer receives a 24-month of warranty. This technology allows for highly flexible adaptation to both the store’s architecture and the desired applications. Holo Concept EMU is not an ordinary holographic display of a model or another avatar. It is a unique ‘machine’ that can be equipped with all the essential RFID, scanning, payment, interaction, or personalization solutions thanks to its touch panel. Additionally, it boasts excellent sound parameters and a built-in microphone.
Holo Concept EMU utilises advanced image processing technology and a high-quality 4K resolution display, creating the illusion of a person or product placed in a sealed box. This device can be equipped with all essential features such as RFID, QR code scanner, payment terminal, and fiscal printer, effectively becoming a virtual product showcase so realistic that physical display shelves are no longer necessary. Customers can interact and personalise their experience through the integrated touchscreen panel.Additionally, the device is equipped with high-quality audio, a built-in microphone, and a high-resolution camera for online broadcasting.
Holo Concept EMU is a unique solution in the domestic market. We are capable of providing comprehensive support to our clients starting from the conceptual stage of store layout or a specific sales area, encompassing the adaptation of the solution and its planned functionalities. As part of our service, clients also receive content creation and management options. Additionally, we offer 24/7 servicing and support.
Holo Concept EMU is a solution that can also function as a standalone store or showroom. Wherever there isn’t ‘your’ store, Holo Concept EMU can operate and, most importantly, sell like an e-commerce store. However, with one undeniable difference. Holo Concept EMU presents collections in a unique way -displaying the natural texture of a dress and the finest material finishing details on a lifelike model. Everything appears as if in real life, with perfectly choreographed movements of the model and accompanied by appropriately chosen music. In summary, holograms and holographic marketing are rapidly taking over the world. They are increasingly being employed in various locations, including shops, shopping centres, hotels, office buildings, exhibition spaces, and trade fairs, to boost sales, streamline operations, and make a lasting impression on potential customers.
Holo Concept EMU represents the essence of experiential marketing. Holograms and the associated promotional system, such as clothing collections, products, or other holo-events, will be closely linked to experiential marketing. Marketing teams will need toacquire skills in managing customer experiences using such solutions, providing unique experiences and effectively anchoring the brand in the hearts of customers. In the near future, empirical marketing will begin to play a key role in driving sales; thiswill be the essence of the effectiveness of trade marketing.
Traditional LED screens primarily focus on visual and auditory stimulation, but holograms place typical marketing visualisations in the third dimension and integrate them with physical objects. It’s something phenomenal. In addition to generating a completely new image of the promoted product, holographic content is attention-grabbing and translates into content sharing through social media.
If I were to point out a consistent trend in the rapid development of new technologies in retail, it is the integration of technology into our daily lives and needs. These needs emerge every day and change almost every hour. As a result, we are becoming increasingly susceptible to external influences, especially in the realm of impulsive buying. This is especially true inretail spaces where there is already an abundance of sensory stimuli and experiences. Technology is becoming more and more affordable, which is why more brands and companies are opting to implement new technologies to enhance their business attractiveness.
Our only limitation is our imagination because the applications and possibilities offered by this device, or rather this technology, are limitless. It will be challenging to identify another solution for use in retail spaces that is as pervasive and captivating as holograms. This way, the customer’s in-store experience reaches an entirely different level. The challenge will no longer be the device itself but rather the creativity of content producers who receive the perfect platform to showcase a brand’s ‘flow’ or the intricacies of a particular product.
We are a Digital Concept, specialising in delivering tailored made solutions within the realm of Digital Signage, primarily for retailers. Our focus lies in crafting high-quality products that seamlessly blend technology with design while ensuring practicality in their usage.
What sets us apart is our customised approach to meeting our clients’ needs, all in order to create the most efficient and effective devices in line with the ‘Digitall Shopping’ concept.
Our engagement in development of digital signage solutions, especially to their design and functionality resulted in numerous prestigious awards which we received recently, to only mention: Red Dot Design and AA Design
We are Digitall Concept. We invite you to cooperation: http://www.digitall.com.pl
At Digitall Concept, we combine cutting-edge technology with design. We offer, develop, and invest in solutions that usher in a new era of engaging customers’ senses and significantly enhance the attractiveness of a store, creating a ‘wow’ effect. With over twenty years of experience in the industry and the knowledge, we have the expertise to create ‘Digitall Shopping’ solutions.
